// Golf & Practice
Writing on golf, practice, performance, and the parallels with leadership and sales. Average Golfer. Category 1. Always learning.
Cat 1
Golfer · always working on it
9
Posts published so far
2h
Recent TrackMan session
∞
Lessons still to learn
Round Report · Latest
42 points. 5th from 45 pairs. 26 putts. No penalties. No three-putts. A Four Ball Better Ball at Lancaster Golf Club with Stewart Edge that reinforced the most underrated lesson in golf.
Round Report · Latest
86% safe drives. 0 penalties. 20% greens in regulation. The Tangent stats painted a brutally honest picture — and strangely, I came away encouraged. The bottleneck is finally obvious.
Round Report · Latest
Bad score and bad golf are not always the same thing. What today's round — and a week of TrackMan data and Jamie Edwards' psychology session — actually revealed about where my game is.
Golf & Psychology · Featured
Last night I attended a seminar with Jamie Edwards from Trained Brain. On the surface it was about golf psychology. In reality it was about leadership, performance, decision making, and how we think when things matter most.
Practice & TrackMan
Two hours on TrackMan completely changed my understanding of where my game actually is. The data told a very different story from what I felt.
Golf & Sales
The best performers in golf and sales are not always the most aggressive. They're usually the ones making the best decisions consistently over time.
Golf & Sales
Most missed targets are not caused in the final week of the quarter. They are created months earlier. Golf's most frustrating mistake explains why.
Golf & Psychology
Reflections from an evening with Jamie Edwards from Trained Brain — on neutral thinking, the thinking box vs the playing box, and why performance is remembering.
Golf & Sales
The best performers in golf and sales are not always the most aggressive. They're usually the ones making the best decisions consistently over time.
Golf & Sales
Most missed targets are not caused in the final week of the quarter. They are created months earlier. Golf's most frustrating mistake explains why.
// The crossover
I've played golf seriously for years and the more I play, the more I notice how much the sport mirrors what happens in business. Preparation. Decision-making. Composure under pressure. Recovery from mistakes.
These aren't just golf skills. They're performance skills — and they show up everywhere.
That's why I write about golf honestly: the good rounds, the frustrating ones, the TrackMan sessions that reveal uncomfortable truths, and what the sport keeps teaching me about patience, process, and perspective.
// The setup
What's in the Bag — full club specs
chrisberry.uk/whats-in-the-bag
// Sales thinking
Why You MUST Sell Outcomes, Not Features
chrisberry.uk/blog
// Framework
Multi-Thread Sales — win organisations, not contacts
multithreadsales.com
// Qualification
The CHRIS Framework
chrisframework.com
// More writing
Golf is just one part of what I write about. Head to the main blog for posts on sales strategy, B2B leadership, and AI in sales.