Digital portfolio
Six websites, three original frameworks, and two browser-based games — built across sales, leadership, sport, and technology.
AI Sales Playbook
A practical playbook for sales professionals navigating the AI revolution. How to work smarter, prospect faster, and close more in an AI-driven world. Thirteen cornerstone articles, SEO-optimised with FAQ schema.
aisalesplaybook.co.ukCHRIS Framework
Five-dimension buyer qualification for complex, multi-stakeholder environments — NHS, public sector, and enterprise B2B. The framework for sellers who deal in long cycles, large buying groups, and high-stakes decisions.
chrisframework.comMulti-Thread Sales
The modern B2B sales methodology for teams that sell to organisations, not contacts. Win rooms, not conversations. Built on the principle that single-threaded selling is the biggest risk in complex sales.
multithreadsales.comchrisberry.uk
Writing on sales, leadership, technology, and golf. Built on an editorial design system with a full blog, whitepaper, golf section, what's in the bag page, and portfolio. The hub for everything Chris Berry.
chrisberry.ukIt's Gone to VAR
A football content site and podcast home built around the Dad vs Lad debate format, co-hosted with son Sam Berry. Now in its fifth series. Also home to Dugout — a Premier League and Championship football manager game — and Hero, a player career game.
itsgonetovar.comSafety Car Deployed
An F1 content site conceived as a sister brand to It's Gone to VAR. Built with F1 red, black and white design language using Barlow Condensed and JetBrains Mono. Launched with coverage of the 2026 British GP at Silverstone. Also home to Pit Wall — an F1 team management game.
safetycardeployed.comPremier League & Championship manager
A fully browser-based football management game built for itsgonetovar.com. Pick your club, build your squad, and manage your way through the Premier League and Championship. Built in vanilla JavaScript across three files with no framework — from scratch.
Play DugoutPlayer career game
A player career game built as a companion to Dugout on itsgonetovar.com. Instead of managing a club, you play as the footballer — developing your attributes, earning moves, and building a career from academy prospect to elite professional. Features a Traits system for player development.
Play HeroF1 team management game
An F1 team management game built for safetycardeployed.com. Run your own Formula 1 team — sign drivers, develop your car, manage strategy, and compete across the season. Features a youth academy system. Built in vanilla JavaScript from scratch with no framework.
Play Pit Wall